Advertising News
Wednesday, July 2, 2008
GOP Launches Biggest Ad Offensive of Election
The Republican National Committee is launching its biggest advertising push of the presidential campaign in hopes of creating momentum for... More »
Web Viewing Hasn’t Replaced TV—Yet
Web sites are great, even the ones streaming TV content. But viewers still want to watch their shows on the... More »
Career (and Mom-in-Law) Bring Castree to MediaVest
Melbourne, Australia, native Timothy Castree, who has returned to the United States as executive VP and managing director at MediaVest,... More »
Chart: Primetime Regular Series Median Age Trends (October-May)
The median age of viewers tuning in to the broadcast networks continues to rise, according to a new report from... More »
Sunday, June 29, 2008
Florida Moves to Tax Advertising
Florida is reviving its two-decade-old movement to implement service taxes, and broadcasters and media groups who fear the worst—a major... More »
Thursday, June 26, 2008
FCC Proposes Expanding Product Placement Disclosure
The Federal Communications Commission is proposing longer and larger disclosures of product placement on broadcast television and questioning whether the... More »
Wednesday, June 25, 2008
Turner Replaces Cartoon Net’s Ad, Licensing Heads
Turner Broadcasting has replaced the heads of advertising and licensing at Cartoon Network. “Departing the company to pursue other interests”... More »
Publicis Working With Yahoo on Mobile Advertising
Publicis Groupe, owner of Starcom MediaVest Group, Zenith Optimedia, Digitas and Denuo, said it was teaming up with Yahoo to... More »
DIC Draws on GoFish as Web Ad Liaison
Children’s programming producer DIC Entertainment has tapped content management and distribution company GoFish Corp. to serve as its liaison to... More »
ON Networks, Blinkx Ink Ad Targeting Deal
Web video studio ON Networks inked a deal to run targeted ads against its Web series using the video search... More »
Spreading the ‘Green Is Good Business’ Message
Ever notice how the guy with the accent always sounds like the smartest guy in the room? “Every marketing agency... More »
Chart: Top 10 Search Providers in May 2008
Google continued to build its lead in the search market in May, registering 4.6 billion searches, according to Nielsen Online.... More »
Tuesday, June 24, 2008
MTV Rocks the Vote, Takes Political Ads
Politicians can finally get their MTV. The cable channel, which has declined political advertising since its inception in 1981, is... More »
Monday, June 23, 2008
Hyundai, Lowe’s, Nationwide Back Weather Channel’s Preparedness Week
Hyundai, Lowe’s Home Improvement and Nationwide Insurance are sponsoring WeatherREADY Hurricane Preparedness Week on the Weather Channel beginning today. As... More »
Invision Adds Stoeckel to Oversee New Web Services
Invision, an ad inventory management company, will begin offering its services to online platforms. The company has hired Michael Stoeckel,... More »
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