With an eye toward building on the channel's most watched quarter ever, VH1 has ordered eight episodes of the reality show "Click" from "America's Next Top Model" producers 10 X 10 Entertainment.

The series will join an expanding roster of pop culture-based series on the Viacom-owned cable outlet.
The premise for "Click" is essentially "Top Model" in reverse. The upcoming series gathers aspiring photographers and challenges them to collaborate and create provocative images "worthy of specific, demanding high-fashion campaigns" within a limited timeframe in a variety of indoor and outdoor settings.

Fashion photographer Russell James will host as well as present the challenges and lead the judging.

The production company behind "Click" is led by Ken Mok, whose credits include The CW's "Top Model" and "Pussycat Dolls Present: The Search for the Next Doll," as well as VH1's own "White Rapper Show."

"Click" is expected to debut in the fall.

"When this show came along, even with Russell James attached to the project, we weren't sure how interesting the process of photography would be to viewers," said Brian Graden, president of entertainment for MTV Networks Music Group, which comprises VH1. "But what we saw was visually fascinating. In addition, anything dealing with pop culture and paparazzi can be interesting to us. For all these reasons, this show made perfect sense for VH1."

The channel is heading into the summer on a roll. During the first quarter of 2007, VH1 scored its highest-rated quarter ever in prime time in the key 18-49 demo, marking a 25 percent improvement over year-ago numbers. In addition, the network averaged 839,000 total viewers in prime time for an improvement of 16 percent over first quarter 2006, marking the channel's most watched quarter ever, according to Nielsen Media Research.

Leading the ratings charge this year was "I Love New York," which drew 4.8 million total viewers to its season finale on April 2. Adding to that success, on the digital front the finale pulled nearly 1 million video streams on VSPOT during the first 48 hours following the finale. Show-related content on VH1.com hit 3 million page views during the two-day period, and more than 40,000 mobile text messages were received during the hourlong telecast.

Mr. Graden said he expected the channel's growth to continue, especially with the amount of investment the network has committed to cultivate shows that matched VH1's brand.

"I see the upside of VH1 as unlimited, and this can be seen not only through the audience growth but through great growth and interest on the ad sales side as well," Mr. Graden said. "We obviously wouldn't have such an aggressive development slate if we didn't believe that this channel would continue that trend."

He designed the network's summer programming slate so there would be no lull in series launches. Among the series slated are "Rock of Love With Bret Michaels" and "Scott Baio Is 45 ... and Single," both of which will follow the love exploits of the '80s icons. Both series debut July 15.

"Mission: Man Band" will premiere Aug. 6 with four "boy band" veterans—Chris Kirkpatrick (N*SYNC), Jeff Timmons (98 Degrees), Rich Cronin (LFO) and Bryan Abrams (Color Me Badd)—living together for a month, creating new music, developing a stage show and performing as a new pop group.

Scripted comedy "I Hate My 30s," also debuting Aug. 6, is an ensemble series about struggling with the end of prolonged adolescence and the responsibilities associated with the start of one's 30s.

Other series and specials lined up include documentary "Monterey Pop" on June 16, "Rock Doc: 1977" on July 21, "Rock Life" on Aug. 6 and the return of "The World Series of Pop Culture" on July 9.