ColumnColumn ArchivesColumn: Who’s Watching Pre-Roll Ads?Column: I Want My Michael Phelps and I Can’t Have Him!Column: Targeting Key in User-Gen VideoColumn: Can Buzz Lift ‘Gemini Division’?NBC’s high-profile Web series “Gemini Division” is technically in a “soft launch” until Labor Day, but the network already has stirred up a flurry of online buzz for the show. It raises the question as to whether buzz is enough to carry the show for the long haul. The bigger question is what “Gemini Division” portends for the future of original Web shows backed by big media companies. Are indie Web studios to big media what clever, fast little mammals were to the dinosaurs? First, let’s consider the online word of mouth surrounding “Gemini Division.” A search in Technorati, a service that monitors blog coverage, indicates the show had generated 547 mentions in blogs as of Aug. 26. A Google blog search query reveals that “Gemini Division” had spawned 298 references in blogs for the week ending Aug. 26. The show also has been covered in media outlets such as the Los Angeles Times, the Wall Street Journal, the New York Post, the Washington Post, USA Today, Wired and the TV Guide Network. The show debuted online Aug. 18 and kicks into high gear this week. That’s when the network will release four episodes each week for the remainder of...More » |
BlogRound Two of Daisy's Web Series ReviewsFor my latest installment of Web show reviews, again, I accepted the first five submissions of Web series sent to me via Twitter. Those shows...More » Vote for the Top Web Video CreatorsThanks for all your submissions for top web video creators. We’ve narrowed down the submissions and are now putting the top 15 out there for...More » |
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